Marks or brands which are distinctive and which take a suitable visual form may be registered for specific goods or services1. Registration gives the trader the exclusive right to use the mark on the goods and services for which it has been registered2. Registration also gives some protection against comparative advertising by reference to the marks of rivals.
Registration may be revoked if it has not been put to genuine use within five years of registration3. So long as a mark is used, it remains distinctive and renewal fees are paid, it may remain on the register indefinitely.
A registered mark may be assigned or licensed.
Unregistered marks
The goodwill enjoyed by an unregistered mark used in the course
To continue reading
View the latest version of this document, as well as thousands of others like it, sign in to Tolley+™ Research or register for a free trial
Web page updated on 17 Mar 2025 13:26