Business promotion schemes ― coupons

Produced by a Tolley Value Added Tax expert

Value Added Tax

Guidance

This guidance note covers the VAT implications of issuing or redeeming of coupons.

See the Business promotion schemes ― overview guidance note for details of the other types of business promotion schemes that can be used.

For more in depth commentary, see De Voil Indirect Tax Service V6.169.

What are money-off coupons?

Coupons are normally issued in order to give a customer a discount off a future purchase and are often referred to as discount vouchers. The decision in Boots confirmed that money-off coupons are not to be treated as consideration when used to buy other goods but are simply evidence of entitlement to a discount.

Coupons can be issued in a number of ways, including (this list is not exhaustive):

•
when a product is purchased
•
by purchasing goods of a certain value
•
email or other electronic means
•
via the post
•
via magazines or newspapers

The coupons can be issued either by the retailer or the manufacturer.

What is the VAT treatment of the sale and

Continue reading the full document

To gain access to additional expert tax guidance, workflow tools, and tax research, register for a free trial of Tolley+™

TAKE A FREE TRIAL NOW

Popular Articles

Trusts and Inheritance Tax

Gifts out of surplus income

Gifts out of surplus incomeA valuable exemption from inheritance tax (IHT) applies to gifts out of surplus income. This exemption applies only to lifetime gifts and is therefore a key part of lifetime planning. The exemption applies to both outright gifts and gifts into trust. Gifts which meet the

14 Jul 2020 11:48 | Produced by Tolley in association with Emma Haley at Boodle Hatfield LLP Read more

Trusts and Inheritance Tax

Corrections and amendments to the IHT account

Corrections and amendments to the IHT accountThis guidance note explains how to deal with changes to the taxable values in the original inheritance tax account.Why do amendments arise?When the IHT account is first submitted to HMRC, it is based on information available at an early stage of the

14 Jul 2020 11:20 | Produced by Tolley Read more

Corporation Tax

Indexation allowance and rebasing

Indexation allowance and rebasingThis guidance note explains the general rules surrounding the availability of indexation allowance (which was frozen at December 2017) on the disposal of company assets and provides information on the rebasing rules for assets held on 31 March 1982. For an overview

14 Jul 2020 11:59 | Produced by Tolley in association with Jackie Barker of Wells Associates Read more

��Ƶ