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Transparency and disclosure obligations for AI Chatbots in consumer interactions

Published on: 11 June 2025

Table of contents

  • AI Chatbots cannot be the only contact channel
  • AI Chatbots as supplementary communication channels
  • Human oversight and the right to human intervention
  • Additional considerations for businesses

Article summary

EU Law analysis: Anna Sophia Oberschelp de Meneses, Counsel, Daniel Cooper, Partner, Kristof Van Quathem, Of Counsel and Sam Jungyun Choi, associate of Covington & Burling LLP discuss the transparency and disclosure obligations for AI chatbots in consumer interactions following the European Commission’s Digital Fairness Act Fitness Check which identified the lack of EU consumers’ right to demand human contact when interacting with AI chatbots in business-to-consumer settings.

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