Business development and marketing strategy


Published by a 桔子视频 Practice Management expert
Precedents

Business development and marketing strategy


Published by a 桔子视频 Practice Management expert

Precedents
imgtext

    1. 1

      Market strategy

      1. 1.1

        What is our market strategy?

        What market are we addressing?[Insert details eg commercial or consumer?]
        Do we need to have a geographic market focus?鈽 Yes [Insert details]
        鈽 No
        Do we need to focus on any particular segment of the market?鈽 Yes [Insert details]
        鈽 No
        Are we clear on who we want to promote our services to? 鈽 Yes [Insert details]
        鈽 No [Complete the matrix of markets and services section then revisit this question]

      1. 1.2

        Matrix of existing markets and services

        Enter details of the commercial and consumer markets served and the services provided by the firm.

        CommercialConsumer
        Market 1 [insert details of market, eg, Banking & Finance]Market 2 [insert details of market]Market 3 [insert details of market]Market 1 [insert details of market, eg Private client]Market 2 [insert details of market]
        Service 1 [insert details of service 1, eg, Tax planning][insert a 鈥榅鈥 if this service is provided to this market][insert an 鈥榅鈥 if this service is provided
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Jurisdiction(s):
United Kingdom

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